Today in Berlin: Uber starts UberTaxi, GetYourGuide shares TV ad learnings, UnlockYourBrain challenges you while unlocking your phone

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Screen Shot 2014-09-08 at 17.31.54

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Monday. Here is what happened:


Uber starts UberTaxi


On Friday a Berlin court banned Uber once again. This time it did not only affect UberBlack (limousine drivers) or UberPop (private drivers) but both. After Berlin and Hamburg, Munich might be next. Read more on engadget.

Today however, Uber announced to start UberTaxi. UberTaxi allows taxi drivers to join the platform. This service is already available in cities such as New York or London. In Germany, it will start in Hamburg and Berlin with more cities to come.

For Germany this might actually have an effect since some taxis don’t offer payment through debit or credit card yet. However, it is a question of conditions for the taxi drivers. Earlier this year, Hamburg-based MyTaxi faced a shitstorm after announcing to chance its fee conditions.

 


GetYourGuide shares TV ad experience


GetYourGuide on Get Your TV Commercial – Learnings on how to spend $4 million on TV ads

Johannes Reck, CEO and co-founder of GetYourGuide, who pitched and won the €4 million media budget at NOAH conference spoke to VentureVillage about the startup’s strategy, different approaches, how to measure the success of TV campaigns, and how the cooperation with ProSiebenSat.1 went. Read more

 


Unlock your Brain


5 + 7 = ? – UnlockYourBrain and its unique approach to mobile learning

UnlockYourBrain is a free micro learning app that has you answer multiple choice questions on subjects such as mathematics, vocabulary and foreign languages on your lock screen. Choose right, and your phone will unlock. Read more

 

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Image: Felicitas Hackmann