AVARI receives a €500,000 investment, Delivery Hero plans an IPO.
AVARI (former RetentionGrid) raised another €500 k
Big Data startup AVARI has now confirmed another €500,000 investment. The round has been led by Connect Ventures. Eric Wahlforss (co-founder and CTO of SoundCloud), Felix Petersen (founder of Amen and Plazes), and Christophe Maire (CEO and founder of Atlantic Labs) joined the round. Designed to work alongside existing email marketing automation systems, AVARI’s new third-generation technology uses an ultra-lightweight integration that captures visitor journeys through a website. The information gathered from actions such as clicks, page views, dwell time, basket items, purchase items, form submits, downloads, and social actions is used to produce personalised recommendations that are injected into the email campaign.
Delivery Hero plans IPO for 2015 or 2016
There have been rumors and now CEO Niklas Östberg stated that it’s clear: Berlin-based Delivery Hero plans an IPO for 2015 or 2016.