Exclusive–– London-based delivery startup Deliveroo launches in Berlin and now competes against MyLorry and others. Unlike the Berlin startup, however, Deliveroo focuses on high quality food.
Startups such as Lieferando and DeliveryHero enable users to order food through their platforms while the restaurants deliver the dishes themselves. But Deliveroo has a different approach: it promises to deliver high quality local food to customers with an average waiting time of 32 minutes – and with its own fleet.
Just recently Berlin-based DeliveryHero invested in the delivery service MyLorry, which will from now on focus on food delivery for restaurants that usually don’t offer that service. An idea similar to Deliveroo’s approach.
Probably familiar to the Berlin-based readers, Deliveroo will deliver from e.g. Mädchenitaliener, Katz Orange, and Tommi’s Burger Joint – places that don’t offer delivery themselves. The service fee is €2.50 each delivery.
For now, the service is only available in Mitte and Prenzlauer Berg. Startups like Deliveroo often limit their services when first launching in Berlin. Another example is fresh meal delivery service EatFresh that is only available to customers in Mitte and Kreuzberg.
Deliveroo started in 2013 in London and is founded by William Shu and Greg Orlowski. According to the company, it currently has more than 100,000 customers and a team of 500 drivers to deliver from nearly 1,500 restaurants.
In January 2015, Deliveroo raised $25 million from Accel Partners, Index Ventures and Hoxton Ventures. Overall, Deliveroo has received $30 million of funding.