Today in Germany: 4tree, Wohlheit

Screen Shot 2015-09-14 at 15.35.38
Screen Shot 2015-09-14 at 15.35.38

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4tree gets acquired

Muenster-based big data analyst and consultant 4tree got acquired by Periscope™, a McKinsey Solution, focusing on price, promotion, and assortment optimization. The startup focuses on big data on fast moving consumer goods and B2B industries. Financial details on the deal have not been shared. However, the team of 18 people will continue working from Muenster, where they started the business in 2010.
[econsultancy]

Wohlheit expands to China

After windeln.de announced its large success in China, WohlHeit, an online shop for toys, care-, health-, beauty and diet products, wants to enter the market, deutsche-startups reported. However, until now, it seems WohlHeit only ships to China.
[deutschestartups]

Image: Screenshot 4tree