Runtastic takes next step into food business
Having started the business in 2009, the running and sports apps known around Runtastic were acquired by Adidas for €220 million last year. Now, the founders mention they have new plans: To loose weight without focussing on sports, they want to start working in the food sector. Though not saying what exactly they’ll present us by 2017, they mentioned it will work with apps. Products such as fitness bars, may come at some point, but for now, they’ll focus on a digital solution.