Makerist raises €5 million
Berlin-based DYI startup Makerist received a €5 million investment from two media houses: G+J Digital Ventures and Ringier Digital Ventures. Existing investors HTGF and the OZ media house also participated in this round. The three-year-old startup produces DIY videos with a focus on knitting, sewing and cake decorating, among other things. Makerist also supplies the products needed for the how-to videos through their online shop; customers can order as needed. The media houses’ support for Makerist is due in part to the very high potential in paid-content business models related to DIY ventures, said Beate Koch, managing director at G+D Digital Ventures.
Image: anka.albrecht via Visual hunt / CC BY