Is PR obsolete in the world of social media? How do we control conversations? What’s the difference between communications and PR? For young companies, it is crucial to get people listening to what you’re saying and grow your user base – but how? Learn how to tackle startup PR from industry experts at our fast-approaching workshop…
Tickets are selling quick to the Venture Village and Apex Communications Power Session on “Publicising your relations – The what, how and why of PR for startups” held on 28 February in the Whiskey Room of the eclectic and trendy Michelberger Hotel.
The event is a good opportunity for you to open up discussion about trust, accountability, PR strategies and understanding how to talk to your audience
The three-hour session will include a series of talks from professionals at the top of the PR game, followed by a round of Q&A as well as time afterwards for mingling and business-card swapping. Free drinks and great company included. The event is sponsored by the Berlin School of Creative Leadership.
Here is the line-up of PR pros who will be sharing their expertise at the upcoming session:
Colette Ballou – Founder & President, Ballou PR
Colette is the founder of Ballou PR, a European PR firm that focuses on high-growth technology and internet companies. The Ballou PR team has had a string of well-documented client success stories including the exit of Musiwave for $100m+, entry of Facebook in France and the launch of Eventbrite in Europe. Colette has also worked with big names such as Accel Partners, Dailymotion, Groupon, HotelTonight and many more.
Björn Sievers – Director of tech PR at Edelman, spokesperson for Edelman Germany
Björn Sievers is a media and PR specialist with more than 20 years of experience behind him. In 2011, he joined Edelman, the world’s biggest PR agency, consulting for clients – such as Microsoft and Juniper Networks – in the technology sector . Prior to Edelman, Björn was in charge of communications at TOMORROW FOCUS Media and has developed the social media strategy for FOCUS Online.
Virginie Coulloudon – Communications Director, Transparency International
Virginie Coulloudon joined Transparency International in August 2012. Previously, she was a spokesperson responsible for press and public information at the Organization for Security and Co-operation in Europe (OSCE) and European head of communications at Radio Free Europe/Radio Liberty. Moreover, she is a former investigative journalist and permanent correspondent in Moscow.
Our Power Session is proudly sponsored by the Berlin School of Creative Leadership
The mission of the Berlin School of Creative Leadership is to become the world’s leading institute for quality executive education and research into creative leadership. It fuels open dialogue within the creative community and tackles key issues in media, entertainment, advertising, design, journalism and marketing.
If you’re interested in becoming a sponsor for the event feel free to contact: powersessions@
Click here for further information and to get your hands on a ticket. Tickets are selling fast, so purchase one before they run out!
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Image credit: flickr user garryknight