Eighty-five per cent admit they would rather give up drinking water than delete all of their mobile apps, according to a new study released by API company Apigee just in time for the frenzied Mobile World Congress.
Results from the 2013 Mobile App Behaviour survey demonstrate that consumers are becoming increasingly (and unsurprisingly) attached to their mobile devices.
The online survey was conducted by uSamp, on behalf of Apigee, in February 2013 and asked 762 respondents across France, Germany, Spain, the UK and US on their preferences and behaviour concerning mobile apps.
Apparently, the need for apps is so intense that 82 per cent of those surveyed believe there are certain “critical” apps they can’t go without – not even for one day. Top critical apps include email (57 per cent), Facebook (41 per cent) and alarm clock apps (31 per cent).
While the feeling of app dependency varies by country, Spain came out on top as the most app-reliant country with 93 per cent saying they can’t go one complete day without apps and 23 per cent said they couldn’t find a date without apps.
“The findings of the study show that people all over the world are becoming increasingly intertwined with their mobile apps and are demanding more from them,” said Chet Kapoor, Apigee CEO.
Hat tip: Mashable