Berlin-based Adeven, the mobile advertising analytics and tracking platform that can count Fab.com, Deutsche Telekom and M&C Saatchi as clients, has received a $4.3m Series B funding round led by Capnamic, Iris Capital and Target Partners.
The company will use the funding round to improve its two products for app analytics, Adjust.io and Apptrace. Adjust.io is an app tracking tool which provides post-install KPI analytics, including information on which referrals are leading to user acquisitions. Now, the team wants to launch a self sign-up platform for the app and a holistic business intelligence solution for app tracking and management – which will include a performance prediction feature, among other things.
Apptrace is a free online tool for iOS apps which has a dashboard with daily rankings that can be sorted by 155 countries, devices and price. Aimed at developers, users can also get an overview of how rankings and prices have changed for an app over time, plus Apptrace analyses and graphs reviews from the app store.
Apps: A multi-billion dollar industry
Adeven helps apps struggling to gain visibility in the app store – it found that two thirds of apps have zero visibility and no position in the app store, terming them “App Zombies”. The app industry is a lucrative one to be in, according to WSJ, in 2012 global app store revenue including in-app purchases was $15b – and that’s set to increase to $74b by 2016, tech-research company Gartner has found.
CEO and cofounder Christian Henschel said: “The mobile industry is continuing to show huge growth and so there is a greater need to make sense of this for developers, brands and agencies. We believe we’re perfectly positioned to be at the forefront of this and are looking forward to taking the work we’ve been doing to a new level of sophistication across the globe.”
Founded in 2012, the company has already received a seven-digit Series A investment from Target Partners. It’s attracted some global players to its service, including Deutsche Telekom, SIXT, Scout24 Group, M&C Saatchi, Viacom, and Fab.com.
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