Berlin startups head to Texas for the 30th SXSW festival

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German startups from tech, music and creative scenes are prepared to share a taste of Berlin with SXSW in Austin, Texas.

Berlin Partner announced Tuesday that roughly 100 players from the digital and creative scenes in Berlin and Brandenburg will participate at South by Southwest (SXSW), a Music, Interactive & Film Festival, next week in Austin, Texas.

This is the largest representation of the German creative industry abroad, according to Berlin Partner, who is organizing the startups’ participation alongside the Zukunfts Agentur Brandenburg (ZAB).

One German startup, Holoplot, an audio-tech startup, is even in the running for SXSW’s Interactive Innovation Award. Last year, the virtual reality app, Splash, which lets users “create 360-degree videos that can later be viewed in 3D,” won the virtual reality award. And the United Nations World Food Programme’s app, Share the Meal, which lets users effortlessly donate food to hungry children, won the Interactive Innovation Award.

Festival goers are seen during the 2016 SXSW Music, Film + Interactive Festival on March 12, 2016 in Austin, Texas.

Festival goers are seen during the 2016 SXSW Music, Film + Interactive Festival on March 12, 2016 in Austin, Texas.

 

The German Haus, which is part of the SXSW Trade Show, will be open for five days. There will be four tech shows, each with a special focus: New Media, Virtual Reality, Smart Cities and Wearables/Hardware/Internet of Things.

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SXSW provides opportunities for startups to showcase their new ideas.

Supplementing the trade show are panels on international fashion-tech communities, how to connect global ecosystems, diversity in the Berlin music scene and how to use tech for good. There are even tips on how founders can catch the attention of tech journalists.

The festival kicks off March 10.

Photos via SXSW

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