Gift card service BonaYou raises €1m plus from Redalpine



Munich-based gift card startup BonaYou has raised a small seven-digit euro sum from Redalpine Ventures as it prepares to open an office in the UK.

The deal came about through BonaYou’s existing investor MAS Angel Fund, a Berlin-based accelerator and partner of early-stage Swiss investor Redalpine. Judging from Redalpine’s previous rounds, this latest deal is probably between €1m and €1.5m. It follows seed and angel deals with HTGF (early 2012) and business angels Peter Schüpbach, Jochen Schweizer and MAS Angel Fund’s Benjamin Rohé.

BonaYou, currently a six-person team, is a digitally-updated take on gift cards. Select a gift package using the website or iPhone app and BonaYou will dispatch a gift box with preloaded BonaYou Mastercard plus photo, message and other optional treats.

So far, it’s only been available in the German-speaking region, which has still been enough to shift 16,000 cards. Now, the company is working on internationalisation and a new B2B product aimed at companies who want to give out branded gift cards to employees, associates or clients.

Other gifting startups headquartered in Germany include Rocket Internet’s Dropgifts, a clone of Swedish startup Wrapp, which recently shifted from a B2C to B2B strategy in the US. Toast, an early-stage Berlin-grown startup, and sister service Marmalade help friends generate gift ideas for each other.

Image credit: flickr user JP Hancock


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