19. January 2012–
Since Team Europe's online shoe retailer ChicChickClub went live in mid-December, its been relatively quiet. Aside from a flutter of Christmas coupons in our inboxes, there hasn't been much news. Not from the staff, the 3000 Facebook friends, or the 10,000 registered Members. What gives?
For a company selling four-inch zebra-print heels, we expected a little more... twist and shout. Today Team Europe founder Lukasz Gadowski announced on his blog that founding CEO Nikolaus Meyden is leaving the company. Whether his abrupt departure will significantly change the nature of the business is yet to be seen.
But what is ChicChickClub doing differently from other subscription-based fashion platforms?
When I visited in early December, one startling observation was that I didn't find a single woman there. For a platform targeting "self-confident 18-26-year-old females," I thought this was a little strange.
"We've made a lot of changes," said CMO Jens Peter Peuckert in an interview with VentureVillage this morning. "For one thing, we're now about even in terms of men and women."
His thoughts on the shoe market and how women shop? "Today women start with their shoes and then pick the dress. 20 years ago they started with the dress." No technological change I could think of verified that analysis. "You think so?" I asked.
"You tell me. You're a woman."