Another startup joining the rapidly expanding market for car-sharing and taxi ordering apps is Danish Click A Taxi, which last Thursday announced $1.5 million in angel funding from serial entrepreneur Tommy Ahlers. Coinciding with the announcement is news of their expansion to Germany, Austria, Switzerland and Spain, in addition to the countries they are already established in – the UK, Ireland, Sweden, Norway and Denmark.
Following on from last week’s launch of CiteeCar, a low-cost car sharing site in Berlin, the past year has seen boom in the German car-sharing and taxi-booking apps. The country is also home to Tamyca (featured as a Startup of the Week on VentureVillage), Carpooling, MyTaxi and Taxi Deutschland. As competition gets more heated, providers are hard at work finding new ways to stand out from the pack.
Click A Taxi aims to do just that, distinguishing themselves from their competitors by making bold expansion plans. Launching in October 2011 in Denmark, the free app now has over 1,000 of the world’s taxi companies on the platform and is available in more than 2,500 cities worldwide. Click A Taxi also offers taxi firms their own fleet-management software, saving them the work of updating their car-ordering systems. The firm will be launching a new SaaS dispatch system shortly.
The app uses GPS to determine the users location and to suggest the nearest address for the taxi to go to. Users can also change this address themselves by dragging and dropping the map to a new location. The app makes its profits by using a pay-per-booking business model with their taxi partners, who have to pay a referral fee of approximately €0.40 for each customer they receive through the site.
The team of founders are determined to keep the standards of firms high by only working in partnership with legitimate and safe taxi companies worldwide, vetting the firms prior to inclusion on the platform.
So far they’ve raised $2.1 million in total, attracting angel investors Ahlers, the CEO of Podio and the cofounder of goviral and ZYB, and Claus Moseholm, also a cofounder of goviral, which was sold to AOL in 2011 for $96.7 million.
How Click A Taxi will fare in the German market, competing against the well-established MyTaxi, remains to be seen. A bit more foreign competition could be just the right thing to shake up the German providers.
Image credit: Flickr user Baptiste Pons
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