News in this morning that T-Venture, the Venture Capital subsidiary of Deutsche Telekom AG and IBB Beteiligungsgesellschaft mbH have invested in Berlin-based video syndication service clipkit.
Clipkit, which combines video player technology and online video marketing and distribution for advertising clients, has landed “a mid seven-digit figure” in this financing round. The company is using the investment to develop its video player technology, expand its content library and grow its reach.
Managing Directors Cengiz Kurt and Mathias Blüm have also revealed plans to expand their team of 24 to include more creative sales, product, and technology experts in order to develop more partnerships in the national and international arena:
A stronger team for global expansion
“Our mission for 2012 is to strengthen our position as both the innovation leader among German video syndication services and one of the leading video marketers in Germany”, says Blüm. “We’re excited to get the trust and boost of Deutsche Telekom and IBB Beteiligungsgesellschaft to realise our product and sales agenda both in Germany and internationally.”
Video advertising – a growth sector
“Video advertising is one of the biggest growth factors within the digital industry”, says Frank Bachér, Managing Director of InteractiveMedia CCSP GmbH – Deutsche Telekom Group. “As one of the most dynamic German companies in this sector, clipkit is a strong partner and we are more than happy to promote their growth.”
According to Bitkom, consumption of online video content in German-speaking markets has increased to 50 minutes per day, pushing up the demand for licensed and marketable clips and stable player and serving technology.
Clipkit syndicates online video from publishers and markets to mobile and regular websites via its bespoke in-house video player – the content is distributed to over 100 partner sites (such as MyVideo.de) to give brands a far reach with new consumers.
Clipkit claims that they can secure more than 100 million marketable video views per month. Cutting-edge techniques such as interactive pre-roll ad formats are being used to increase user engagement rates.