27. August 2014–
Clue founder Ida Tin
Clue, an app that enables women to track their menstrual cycles, has brought on three new investors to its latest seed round bringing its total investment to €1 million thus far. Clue received €500,000 from a previous seed investment round in February 2014. The angel investors joining are Björn Jeffery, CEO of Toca Boca, and previous Spotify executives Andreas Ehn and Sriram Krishnan.
“Confident, scientific and not pink” is Clue’s style. When Clue launched in July 2013, we predicted that the app for women to track their monthly cycles and fertility could blow rivals out of the water. It seems that the startup could be well on its way. According to Clue, it grew its active user base by 400% in six months this year and has collected over 20 million data points since its launch.
Clue investor Joanne Wilson says, “Clue is poised to become the world’s leading app for reproductive health. They have a market-proven product that solves a distinct problem for its user base.”
The Berlin-based startup currently has users in 180 countries and plans to use the seed investment to grow its user base globally. New hire Adam Wiggins, co-founder and former CTO of Heroku, will join as interim CTO to help Clue achieve this at least till the end of 2014.
The app is currently available only for iOS.