Germany’s digital economy set to grow in 2014



The digital economy is going from strength to strength if the latest study from Germany’s Federal Association for the Digital Economy is anything to go by. Out of 100 digital companies surveyed, 74.5 per cent achieved slightly or significantly higher revenue in 2013 compared to 2012.

Nearly 87 per cent of surveyed business also predicted that they would achieve higher sales in 2014 than in 2013. The future is looking bright for employees working in the digital economy, too – more that half of the businesses (59 per cent) grew their teams in 2013, just 11.4 per cent let go of more staff than they hired. In 2014, 68.5 per cent of surveyed businesses anticipate they will be hiring, less than four per cent predict a decline in their employees.

The good news comes shortly after German eCommerce retailers reported less-than positive Christmas sales results. According to a study conducted by the German Retailers Association, 35 per cent of online retailers were unhappy with their 2013 Christmas sales – the only silver lining was a decrease in returned items.

Trends in 2014: Net neutrality and mobile

What do digital companies see as the most relevant topics and trends in 2014? 61 per cent think net neutrality is most important, followed by 43 per cent who are most concerned with data security and protection. When asked what trends and developments will make the most impact on the digital economy, the respondents listed the challenges of transitioning to mobile, followed by the automation of media trading (such as programmed buying and selling and real-time advertising), and finally the use of big data analytics.

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Image credit: Flickr user fauxto_digit

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