Eventbrite makes first acquisition deals – in London and Argentina

Eventioz and Eventbrite
Eventioz and Eventbrite

Eventioz and Eventbrite

San Francisco-based event ticketing platform Eventbrite has locked in its first two acquisition deals – event data company Lanyrd, based in London, and ticketing company Eventioz, headquartered in Argentina.

While the sums paid for the two companies are not currently public, the deals follow Eventbrite’s $60m late-stage funding round led by Tiger Global in April. The company announced in March 2013 that it had now processed over 100 million tickets worth over $1.5 billion in gross ticket sales since starting up in 2008, with about a third of those ticket sales occurring in the previous nine months.

Lanyrd, launched in 2010 and backed by $1.4m in seed funding from Index Ventures and various angel investors, is a social conference directory that allows users to discover events and track friends’ professional activities. It sounds like this is a hire for tech talent – Eventbrite runs on the Django web framework, which Lanyrd co-founder Simon Willison co-created. The Lanyrd team will now move to San Francisco to join Eventbrite’s 100-strong engineering team – the Lanyrd platform will, however, stay up.

“Lanyrd is an incredibly impressive product and engineering team that has been continually innovating crowd-sourced event data for three years. The team’s efforts in tagging and structured data around live experiences is incredibly valuable to us as we dig further into event discovery, the buyer-seller experience and organiser analytics,” Eventbrite’s engineering VP Pat Poels said in a prepared statement.

“Eventbrite also will benefit from Lanyrd’s mobile development and product expertise as we seek to make our own offerings the best in the world – no matter what device you are using. Finally, since Eventbrite uses the Django framework, having the co-creator on board as well as other leaders in Django and the open source movement will up our game and help us attract the best talent.”

Second acquisition Eventioz (pictured above) is part of a push by Eventbrite into Latin America – the smaller ticketing platform is active in Argentina, Brazil, Chile, Colombia, Mexico and Peru and has sold tickets to nearly 20,000 events since starting up in 2008. It raised $1.5m in venture capital from Kaszek Ventures in June.

Eventbrite and Eventioz are among a large number of online ticketing platforms worldwide. Other big global players include Ticketmaster; in Germany, popular options include Eventim and Amiando.

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