Bertelsmann invests in ex-Groupon execs’ startup Dealvertise


Berlin-based deals service Dealvertise is setting its sights on new markets, after securing a seven-figure investment from Bertelsmann Digital Media Investments (BDMI).


Dealvertise, founded last year by a team including three ex-Groupon senior executives, offers a full backend package for companies to integrate deals on their own websites. It also helps e-commerce companies, such as classified service Quoka, add deals to the services they offer.

Dealvertise and Groupon – friends or foes?

Is Dealvertise yet another player in a crowded space, adding to fast-growing deals giant Groupon’s current troubles?

Dealvertise managing director and former Groupon co-CMO Johannes Schatz doesn’t see the startup as a direct competitor. Rather, he told VentureVillage, Dealvertise exchanges deals with other platforms and helps add to the total pool of potential deals available. The company is also available to take over backend services (IT, editorial, voucher handling, email marketing), leaving partner platforms free to focus on sales and marketing.

New funds, new markets…

Dealvertise will use the new funds to go international. “Of course we see the future in foreign markets, in new markets, also in the mobile space,” Schatz said. “This is our roadmap for growth.”

Dealvertise’s other four co-founders are Philip Conrath (ex-Groupon Germany), Christian Lubasch (ex-Groupon International), Guido Hegener (ex-Rocket Internet) and Ulrich Lewerenz (ex-McKinsey). The team founded the company in June 2011 with the support of Berlin incubator Found Fair Ventures and an unnamed group of business angels.

Also on VentureVillage today:

Vertical Media’s explosive report on the inner workings of e-coupon giant Groupon

Featured image: Gunther Thielen (L), chairman of German media giant Bertelsmann, and his designated successor Hartmut Ostrowski pose during a press conference. (OLIVER LANG/AFP/Getty Images)