7. March 2014–
EyeEm, the Berlin-based photography community and marketplace, has announced a partnership with Getty Images, the world’s largest photo agency. EyeEm’s images now are available for licensing across Getty Images platforms providing a new revenue stream for its photographers. This news comes just as Getty Images announced that millions of its images will now be available free to blogs and social media sites.
EyeEm, a mobile app that allows users to capture, enhance and share images, aims to become the “world’s premier marketplace for photography”. It plans to launch the EyeEm Market this spring through which photographers can sell their pictures. Users will earn 50% net revenue from each image they sell. With Getty Images now offering around 40 million pictures out of the 150 million on the site for free, photographers are expecting greater exposure – something that EyeEm photographers can benefit from.
Though according to EyeEm CEO Florian Meissner, images taken through the app will stick out anyways. He refers to EyeEm photography as “real photography”. “What sets EyeEm imagery apart is that our community is inspired by and captures an often unexpected look at the world around us. It´s heart- rather than art-directed – authentic, fresh and often hyper local,” says Meissner.
Back in January, the photography app was on our Top 5 Startups for 2014 list. We will continue to have our eye on the startup and its soon-to-launch EyeEm Market.