26. July 2012–
Facebook’s App Centre, its version of Apple’s iTunes App Store and Google Play, is now live in Germany.
The social network started rolling out its app store in the US in June, followed by other English-speaking countries, but it’s taken a while to get translated app detail pages together. As of today, though, the Facebook App Centre is also available in Germany, Russia, France, Spain, Brazil, Taiwan and Turkey.
Users can browse, preview and download apps across platforms (not just Facebook apps) from the app centre, which is able to provide personalised recommendations and let you browse apps that friends have used. It’s also country-specific. In Germany, for example, you’ll be more likely to see EyeEM.
It’s not just Facebook apps – a key point of difference from Apple’s App Store, for example, is that all types of smartphones and tablets as well as desktop apps are covered. If the App Centre needs to direct you elsewhere to download the app, it will. If you download a paid app from within the Facebook store, it will take a 30 per cent cut.
Facebook will be interested in promoting apps that use its Open Graph API (all those posts about your friends listening to Spotify, for example) and apps built specifically for use within Facebook. But the App Centre seems to be more about catching a bigger share of app discovery traffic in general.
For developers, it seems to be a bit more hassle (yet another app detail page to put together and send) in exchange for more potential traffic.
Most interesting is where Facebook will head with app recommendations and analytics (see below for a taster – app ratings by age and gender). Apple’s App Store and Google Play may not be too worried yet – but bringing together the world’s largest social network and app discovery promises to be an interesting mix.