Infographic: What are the forces driving Facebook?

Facebook featured
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Facebook reportedly pulled in $1.25bn in ad revenues last quarter and recently revealed that it has one million active advertisers worldwide. So, who are some of the heavy-hitters driving the social network’s ad income?

According to an infographic by Great Business Schools, it’s fellow web companies such as social gaming provider Zynga, designer goods shop Fab, Groupon and Google.

Unsurprisingly, Facebook is quite established in developed markets, with North America moving  towards a saturation point of 50.3 per cent of the population. However, there appears to be room for growth in emerging markets within Asia and Africa. Additionally, in 2012, the fastest-growing countries for Facebook users were Brazil and India.

Here’s the complete infographic (a larger version can be found here):

Facebook infographic

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