HootSuite competitor Falcon Social raises €6m from Target Partners

Social Media
Social Media

SaaS platform for social media management, Falcon Social, has raised €6m in Series A funding led by German VC Target Partners to aid its international expansion. Existing investor, Danish VC NorthCap Partners, also contributed to the round.

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The company will use the financing to build up its technology and to invest in international marketing – an expansion to the US is next on the road map. It will also add extra features to its product.

The Copenhagen-based startup offers businesses a platform to work collaboratively on social media content and preview it in real time, before they publish it on different channels such as Facebook, Twitter or YouTube. It also provides a tracking tool to establish the reach of content, plus a shared calendar, which lets each team member enter content and pictures and work collaboratively on posts.

Falcon Social sells itself as a young, innovative company that is more flexible than its larger competitors, which include well-financed Canadian company HootSuite and Belgium-based company Engagor, which has also expanded to the US. Falcon Social has attracted some big-name companies, including Swarovski, Deutsche Telekom, Warner Music and publisher Condé Nast, to its service.

In June 2012 the company received  €1m from NorthCap in seed funding.

Image credit: Flickr user Jason A. Howie

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