HootSuite competitor Falcon Social raises €6m from Target Partners

Social Media
Social Media

SaaS platform for social media management, Falcon Social, has raised €6m in Series A funding led by German VC Target Partners to aid its international expansion. Existing investor, Danish VC NorthCap Partners, also contributed to the round.


The company will use the financing to build up its technology and to invest in international marketing – an expansion to the US is next on the road map. It will also add extra features to its product.

The Copenhagen-based startup offers businesses a platform to work collaboratively on social media content and preview it in real time, before they publish it on different channels such as Facebook, Twitter or YouTube. It also provides a tracking tool to establish the reach of content, plus a shared calendar, which lets each team member enter content and pictures and work collaboratively on posts.

Falcon Social sells itself as a young, innovative company that is more flexible than its larger competitors, which include well-financed Canadian company HootSuite and Belgium-based company Engagor, which has also expanded to the US. Falcon Social has attracted some big-name companies, including Swarovski, Deutsche Telekom, Warner Music and publisher Condé Nast, to its service.

In June 2012 the company received  €1m from NorthCap in seed funding.

Image credit: Flickr user Jason A. Howie

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