Energy efficiency meets Nick Cave? Welcome to the “Nordic SXSW” for energy-smart startups

Flow Festival
Flow Festival

Flow Festival

Who said energy-smart startups weren’t sexy? Flow Festival, the Nordics’ biggest independent music festival, is teaming up with Finnish incubator Peloton Club to host a “Nordic SXSW” for teams working on energy-efficient solutions for homes, food and transportation.

Appropriately enough, Flow Festival takes place at a former power plant area –  Suvilahti in Helsinki – on 7-11 August 2013. About 20,000 ticketholders and guests are expected, as well as headliners Nick Cave, Kraftwerk, Alicia Keys and the Jesus and Mary Chain.

As part of the new partnership, the ten teams currently incubated at Peloton Club will get the chance to pitch to the festival audience on Saturday 10 August.

“You’ll find a shower committed to using a mere ten litres of warm water to wash everyone in attendance at the festival, as well as nine other equally ambitious ventures also trialling their products on festival goers”, Peloton Club’s Maria Ritola said in a statement.

[contentad keyword= “left”]The teams on show will also include car sharing platform Weegos, home delivery system Piggy Baggy (which works by using the cars of other shoppers) and EWAS, described as a “future street kitchen”.

US conference SXSW is a well-established opportunity for startups and investors to meet in a festival format. It’s a concept taking deeper root in Europe, with Berlin event Tech Open Air wrapping up last week, the European Pirate Summit scheduled in Cologne in August and Campus Party Europe due to hit London in early September.

Image via Flow Festival


Too many accelerators: Are corporate startup programmes doing more harm than good?Video: Tech Open Air – the best of Berlin’s most eccentric startup event