It’s been a busy day for Google. As well as releasing a Treasure Maps layer to Google Maps, closing YouTube and announcing Gmail Blue, the search behemoth has just released a completely new way to search – by following your nose…
While many believed Google Glass to be an elaborate prank to make people look like hipster douchebags, there’s no doubt that Google Nose is legit and heralds a new era in search.
It works by letting you perform a “Smell Search” in much the same way that you would a text or image search in Google. Android smartphones and tablets will “smell” items and identify them to the user, using their “mobile aroma indexing program” from a database of 15 million scents, including those of a campfire, success, the inside of an Egyptian tomb or even a ghost.
“Photo-auditory-olefactory convergence is a phenomenon that has been promised in science fiction for decades,” says Lead Engineer Doug Smith in the video. “But until now we couldn’t give users what they are looking for — because sometimes they’re not looking at all,” adds Lena Carddeal, UX Designer.
Check out the video below to see Google Nose in action.