18. December 2012–
Swedish startup HowDo is making the big move to Berlin. The just-announced shift in headquarters (from the founders’ Stockholm living room) follows a seed financing round in October led by Wellington Partners with Horizon Ventures and prominent UK angel investor Peter Read.
HowDo is a free iOS mobile app to “capture, collect and share epic stories of everyday knowledge”. That includes everything from how to dry socks and pimp up an outfit to how to prepare for a hurricane in New York. The tips come as a short slide of images plus voiceover – quicker to load than a YouTube video, apparently easy to make and with a nice, consistent feel.
Favourite “HowDos” can be shared on Facebook and Twitter and saved to a “Loved” collection. There’s a website to view slides for those not on iOS.
HowDo co-founders Nils Westerlund and Emma Rose Metcalfe came up with the idea “during a conversation on sharing the ‘little things’ they knew after spending three weeks in India”. They founded the company in May 2012.
Edward Jewson and Ian Bach later joined as technical founder and founding designer respectively.
So why move to Berlin?
“There’s a huge shift happening around the values of creative businesses, and Berlin seems to be shaping that new ecosystem more than anywhere” Metcalfe said, citing initiatives such as Open Design City and Etsy Labs. “Berlin felt right for us,” co-founder Westerlund added.