Director (m/f) of Digital Strategy & Online

Start: Oct 09, 2017

Employment type: Full Time

Experience: Direktor/in (Bereichsleiter, VP, SVP etc.)

Kontaktdaten / Ansprechpartner: Veronika Fürst

Your Tasks

  • Drive and manage digital strategy across the online marketing team, hotels  and cross-functional teams
  • Combine online strategies and operative goals to determine hotels’ and overall company’s growth
  • Lead digital projects together with the online marketing team, hotels and external partners (Web-Master, Loyalty Partner, Google,…)
  • Manage and develop a portfolio of agency partners, execution and reporting on performance of digital marketing programs
  • Coordinate and be responsible for all digital assets
  • Collaborate with and advise other functions in digital topics
  • Act as the catalyst for digital transformation, promoting cross-functional focus on guest experience
  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
  • Define a primary set of relevant digital KPIs
  • Develop and optimize the e-commerce business
  • Responsible for the implementation of all digital regulations within Europe

Your Profile

  • 5-7 years business experience within the digital industry
  • Experience in strategic development and positioning of all online and e-commerce activities within a company
  • In depth experience across the full range of e-commerce digital marketing channels, particularly strong background in paid media channels such as SEM, Display, Social
  • German and English language proficiency
  • Ability to train, coach and mentor a team 
  • Partner with the existing marketing team and provide thought leadership to an evolving customer centric, marketing approach
  • Feeling comfortable in a fast-paced environment 
  • Understanding of relevant digital technologies and new emerging industry trends
  • Passion for new trends and technologies, such as big data, personalization
  • Effective communication and organizational skills

Our Benefits

  • Flexible working hours and a competitive compensation package
  • Wide range of career and development possibilities within a fast growing hotel group
  • Take full responsibility from day one and work in a dynamic, experienced team
  • Variety of training and further development opportunities within our in-house Falkensteiner Academy
  • Enjoy your holiday in the best hotels to special employee conditions

We are looking forward to receiving your application!

Kontaktdaten / Ansprechpartner: Veronika Fürst

Follow The Heureka on:

In Kooperation mit
amplifypixel.outbrain