Online Marketing Manager (m/f)

Start: Sep 04, 2017

Employment type: Full Time

Experience: Manager/in ohne Personalverantwortung

We are a technology company that is driven by the idea of embracing classical music and its unique attributes. Our love for classical music is visible in the product we build and we aim for nothing less but to be the world’s best streaming service for classical music lovers. Based on our proprietary data, we’re able to offer the specialised composition-centred search that aficionados of this genre want and need – and that they can’t get anywhere else.

“This startup is set to revolutionize classical music” – Frankfurter Allgemeine Zeitung

We are honored to work directly with some of the world’s leading musicians and institutions, including the Vienna Philharmonic, the Philharmonia Orchestra, and the Israel Philharmonic.

IDAGIO is available to music lovers across the globe, but physically we are rooted in Berlin and consider the German-speaking markets our home base, as the world perceives them as the cradle and the centre of classical music.

We’re looking for an Online Marketing Manager to join our interdisciplinary Growth Team.

What we currently focus on and what you’ll contribute

  • Managing and scaling user acquisition channels will be your top priority
    • Lead on campaign management of Facebook ads (as a primary UA channel) and work in close collaboration with expert external consultants to run weekly experiments and set specific KPI goals
    • Work closely with colleagues in design roles to produce ad creatives
    • Focus especially on growing our content marketing presence (as a secondary UA channel)
    • Draw key learnings from campaign metrics to feed into future experiments
    • Liaise with product and analyst colleagues to ensure marketing tech is in place and working reliably
  • Oversee retention marketing initiatives
    • Collaborate with external growth consultants to structure and manage in-app and push notifications campaigns
    • Aim specifically to improve ‘day 1’ and ‘week 1’ retention metrics by running regular tests with onboarding campaigns
    • Contribute to email marketing strategy
  • Report weekly on the performance of growth marketing initiatives and present key learnings to the team
    • Set out specific KPI goals and report actual performance data, learnings and next initiatives planned

Experience and personality traits we find relevant for this position

  • Experience in online marketing – familiarity with Facebook ads and relevant KPIs (such as CPI, CPA, CTR and LTV) would be particularly desirable
  • An analytical mindset; comfortable with interpreting data and using it to make informed decisions
  • Ability to juggle marketing initiatives across several channels
  • Excellent verbal and written communication skills
  • Quick learner, curious and pragmatic; passionate about achieving authentic, sustainable growth
  • Clarity, openness, and enthusiasm in communication with colleagues across domains in an interdisciplinary team
  • An interest in classical music is a bonus

What we have to offer

  • Competitive salary
  • Small team, high impact – we don’t waste time with unnecessary process or politics
  • Invest your time and energy into a meaningful and beautiful product that improves people’s lives
  • Friendly and purpose-driven working atmosphere in our office in Berlin Mitte

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