30. January 2014–
Kisura founders Tanja Bogumil and Linh Nguyen
Berlin-based curated shopping portal Kisura today announced a six-figure funding round from Singaporean VC Brilliant Heights Pte Ltd. This is the startup’s second seed funding round.
Kisura claims it is Germany’s first personal styling platform for women – fellow Berlin-based companies Modomoto and Outfittery offer a similar service for men. The startup will use the fresh capital to expand internationally and increase its marketing activities. It will also begin offering style consultations via video – at the moment, it only provides phone and email consultations. “With our webcam consultations, we want to bring Kisura’s personal service and human factor more into focus. This provides our customers and stylists with the opportunity to get to know each other even better”, cofounder Tanja Bogumil said.
On the investment, Bogumil added: “We are very pleased that we have won over an experienced international investor. In addition to the financing we have also gained a new partner, which can use its experience and connections to support the development of our business”. Brilliant Heights primarily makes later-stage investments in startups based in South-East Asia – Kisura marks the VC’s first early-stage investment in a European startup.
Kisura launched in May 2013 backed by funding from business angels Gary Lin and Ralph Suda and the Pro FIT programme run by the Investitionsbank Bank Berlin. The latest investment brings Kisura’s funding up to a one-figure million amount. A total of 8000 customers have been attracted to the service since it launched.