The founders of custom-mix muesli provider Mymuesli – Max Wittrock, Hubertus Bessau and Philipp Kraiss – have bought back the shares held by Team Europe founders Kolja Hebenstreit and Lukasz Gadowski. The two held around six per cent of the shares, though neither side would reveal how much the transaction was worth.
In the past couple of years, Mymuesli has increased its online sales and built a multi-channel strategy, including opening nine retail stores in Germany. This meant it strayed from the purely online approach it began with. “That’s why the timing was right to provide Lukasz and Kolja with an offer to buy back the shares,” cofounder Wittrock told online magazine Gründerszene.
Mymuesli was founded in 2007 in Passau, with the Team Europe founders joining the startup as investors and advisors shortly thereafter.
In the mean time Mymuesli wants to continue its multi-channel strategy, according to Wittrock. The founders plan on “opening more shops and growing both on the retail side and online”. Along with its own stores, Mymuesli also sells its products in supermarkets.
Restructuring at Team Europe
The Berlin-based incubator recently underwent extensive restructuring. As part of the new strategy, the incubator sold its shares in headhunting agency iPotentials, online marketing agency Projecter and in eCommerce eyewear platform Mister Spex.