Is Netflix eyeing up the German market?


German video enthusiasts take note, looks like Netflix has a big expansion in the works if the job listing on their website is anything to go by. The Next Web picked up on the changes, noticing that the online media steaming company is seeking linguists that are native speakers of Dutch, Hindi, Korean, Japanese, German, Turkish or Italian.

width="515"They’re after translators that have “Native fluency, localization experience and creative writing in one or more of the above languages…with knowledge or prior experience in the film/entertainment industry is definitely a plus.”

Despite these not so-subtle hints of expansion, the company was quick to deny potential launches to The Next Web, saying; “We just launched in Scandinavia last week and while we have global aspirations it would be wrong to draw any short term conclusions from the job ads. We have not announced any further expansion plans at this time.”

Whatever the official statement, the fact that the job advertisement specifically details that Netflix is looking for “experienced linguists” for “target market(s)”  can be interpreted as a  nod towards international growth. It  seems that Netflix will be taking on more markets, continuing their expansion in Europe and dipping their toes into the lucrative Asian market for the first time.

This is particularly relevant for the German market, where the online media options are restricted by strict copyright laws and licensing dramas between German performance rights organisation GEMA and YouTube. If Netflix were to expand to Germany they would be a strong competitor for the large numbers of illegal streaming sites that are used in the country.


Established in 1997 in the US as a DVD online rental and delivery system, Netflix is now best known for offering Internet film and television streaming services. The company since launched in Canada, Latin America and the Carribean. They made their European debut in January 2012, launching in the UK and Ireland, with roll outs to Sweden, Denmark, Norway and Finland taking place just last week.

width="300"In their last quarterly results, Netflix announced that they expect between 26.4 million and 27.1 million streaming subscribers by the end of the year.  This was a reduction from their last report and resulted in a close with a 12% drop in shares, possibly due to competition from Amazon-owned LoveFilm. The UK based streaming site has over two million members and a firm base in the UK, Germany, Norway, Sweden and Denmark.

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