17. September 2014–
Being annoyed by all the packing waste that they had when cooking a simple dinner, Sara Wolf and Milena Glimbovski, founder of Original Unverpackt, decided they needed to change that. To do so, they opened a supermarket that works without packed products.
The concept is simple: Instead of an endless amount of colorful boxes and an overwhelming choice, customers are offered a smaller amount of products. These are not found packaged but in glass containers. Customers bring their own storage containers from home (or buy them in the store) and decide how much they want by pushing down a handle.
Organic products are offered, but also conventional ones.
That is not only useful to people who live by themselves and don’t want to buy too much, but also shows the consumer what he or she buying instead of a fancy picture.
Besides pasta, rice, oil, and cereal, you will also find homemade jelly. Products like shampoo are available too.
The support for the supermarket alternative that opened this week mostly came from a crowdfunding campaign that rose over €115,000 in May 2014.
Similar stores are found in Italy, Spain and Austria which shows the trend is not a Berlin hipster idea but a solution found valuable in other places.
Images: Jendrik Schröder, Original Unverpackt