Rocket Internet’s Payleven goes after “private user” market in the UK

Payleven
Payleven

Rocket Internet’s mobile payments company Payleven is opening up its chip-and-PIN device to private users in the UK, in a bid to capture individuals as well as larger businesses.

width="515"
Like other mobile payments services in Europe, Payleven lets merchants accept card payments on the go using their smartphones. Merchants download the free app and order a €99 chip-and-PIN device and Payleven takes a 2.75 per cent fee per transaction, a comparable rate to fellow mobile payments companies iZettle and SumUp.

For Payleven, making its chip-and-PIN device available to anyone is a clear step away from targeting big businesses (a focus for fellow European mobile payments companies Adyen and mPowa) and towards small businesses and individuals.

The company says, for example, that people selling in markets or garage sales will now be able to order the chip-and-PIN device. Paymill, a fellow Rocket Internet company which offers a payment gateway for websites, is also making a point of targeting smaller and niche retailers.

Payleven’s new service will begin in the UK before rolling out in Payleven’s other current markets: Germany, Italy, the Netherlands, Poland and Brazil.

Payleven rival iZettle, meanwhile, already offers a “individual” (as opposed to “business”) registration option in the UK, Spain, Germany and the Nordics. It offers two devices, chip-and-sign (€25) and chip-and-PIN (€99) – the former is aimed at individuals and small businesses; the latter at “small and growing businesses”.

The Berlin-based startup today also announced new electronic ID check technology, which means merchants can register and gain approval for the payment system faster, as they no longer need to submit a copy of their ID or proof of address when signing up.

The last we heard from the Payleven camp? News that the mysterious investors behind a “high one-digit” million dollar investment earlier this year were family members from the Berlusconi clan.

For related posts, check out:

Global Founders Capital and Rocket Internet: healthy distance or too close for comfort?
MasterCard releases top list of mobile payment providers – iZettle makes the cut
Mobile payment firm iZettle introduces chip and pin technology