Project A reveals its newest company NU3

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Pills, pills, pills… Online nutritional supplements store NU3 is revealed as the fourth company in Berlin incubator Project A’s portfolio.width="520"

German-language site NU3, based in Berlin and founded in 2011, offers health, beauty and sports products (including “name” brands), nutritional advice over the phone, a blog with technical advice and tips, and a 24-hour shipping guarantee.

The total invested so far in the company is unknown, but Project A reportedly holds about 39 per cent of NU3. Robert Sünderhauf, Felix Kaiser and Kassian Ortner, listed as managing directors of nu3, hold 20 per cent each.

NU3’s fellow Project A portfolio companies are men’s fashion brand Amarano, exclusive premium wine deal community Wine in Black, and food delivery platform Kochzauber.

Note from the editors: Remember how Oliver Samwer apparently said anything Project A will do Rocket will do twice as big? We can’t wait to see the size of those pills…

For related reading, check out:

An exclusive interview with Project A founder Florian Heinemann


The WHU grads personalizing your vitamin cabinet