Readmill adds new features to let authors join the action

Readmill and friends
Readmill and friends

Readmill screen grab
 Berlin-based Readmill just updated its social reading platform with tools to encourage authors to get in on the action.

Readmill lets users read, take notes and share their thoughts and recommendations with friends (so far only available for iPad, more devices to follow). Authors can now “claim” their profiles – the first tool associated with this, introduced yesterday, is a real-time link to authors’ Twitter accounts with an @-mention every time someone shares their books.

“Readmill has always been about strengthening the relationship between authors, publishers and readers. This tool is a first small step towards that,” Readmill founder and CEO Henrik Berggren said.

The new tool is also a neat, free way to bring awareness of Readmill to a much wider audience. Brazilian author Paulo Coelho, for example, has 5.6 million followers on Twitter.

“Paulo Coelho would definitely be something,” Berggren said, asked to pick which authors he’d most like to see on board. “Timothy Ferriss would also be fun, there are lots of interesting thoughts in his books. And of course, E.L. James. Nothing is as hot as her right now…”

A number of authors are already using Readmill, including Frank Chimero (The Shape of Design) and Andy Hunt (The Pragmatic Programmer), to name a few from tech circles.

Berggren and fellow Swede David Kjelkerud founded Readmill in December 2011. The company picked up a Series A round of investment funding in June from Wellington Partners, joined by existing investors Index Ventures and Passion Capital.

Readmill and friendsReadmill and friends – image thanks to @julanalana (Twitter)

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