Rocket Internet invests $2.5m in “Brazilian Etsy” Airu and announces new mobile partnership

Rocket Internet
Rocket Internet

Berlin-based incubator Rocket Internet has made a couple of announcements – it is increasing its investment in Brazilian portfolio company Airu and will be partnering up with German mobile marketing service Somo.

Rocket Internet

Rocket is adding an extra $2.5m to its investment in Airu, which is a platform for independent business owners to sell handmade vintage goods in a similar strain to US-based Etsy. Airu was launched in 2011 and now features about 200,000 products from over 10,000 retailers, drawing around two million visits per month.

Rocket Internet already has a number of portfolio companies in Brazil, including Dafiti, Easy Taxi, Kanui and Mobly – the Berlin-based company builder is known for targeting developing markets when launching its ventures.

The company has also announced a new partnership with Somo, which claims to be the world’s largest independent mobile solutions firm and has opened an office in Berlin, potentially to allow it to work more closely with the company builder.

Commenting on the news, Rocket Internet’s CMO Luis Hanemann said: “We are always looking for partnerships, like the one with Somo, that are truly global, as we can leverage the workflows, best practices and strategies in all five continents in which we are active”.

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