Rocket Internet goes live with first mobile-only app – Postagram clone Cardagram


Rocket Internet’s Instagram-to-postcard app Cardagram now has a website and is on the way for iOS and Android – the latest move by the Berlin-based incubator away from straight e-commerce, following Pinspire and new mobile payments offering PayLeven.


We first wrote about Cardagram back in June – it follows Postagram, Instapost and others in letting you convert your mobile snaps to ready-to-send postcards, whether they come from Instagram, Facebook or your general mobile album.

The app websites are now live (in German, English and French) though the click through to the Apple App Store is only working for the French version. Cardagram is free to download but charges for print and postage (€0.99 with four-working day delivery in Europe).

Rocket’s trying out new tricks

Rocket Internet has made its name building online retail empires (think Zalando and Home24) but is starting to diversify, with Cardagram, Pinterest clone Pinspire and PayLeven (Rocket’s first foray into hardware – formerly reported as ZenPay) as recent examples.

Trying out new models increases risk – we hear Pinspire isn’t doing so well, though PayLevel reportedly just picked up tens of millions of funding from New Enterprise Associates, Holtzbrinck Ventures and Russian VC ru-net. The reward would seem to be a portfolio of companies that compliment each other rather than compete, as now-scrapped Bamarang arguably did with Westwing. Pinspire could be used to promote produces available on Zalando, for example, and PayLeven will come in handy for anyone trying to buy Rocket Internet-backed products online.

And Cardagram? If this one works out, we expect Rocket will bring us Instagram-ready mugs, magnets and bracelets sometime soon…


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