Rocket Internet looks to the Nordics – coupon website CupoNation hits Finland

CupoNation launches in Finland

CupoNation launches in Finland

Rocket Internet-operated coupon portal CupoNation today expanded to Finland and announced that the discount service will soon also be available in Norway and Russia.

"ECommerce is already very popular in Finland but most consumers are unaware of the deals and discount codes which are available to almost all major online stores. CupoNation is here to change that," said a statement on the CupoNation website. "Our network of partners include popular retailers and brands such as Yves Rocher, and Nelly."

CupoNation targets online shoppers and has a slightly different business model than Rocket Internet's Groupon clone CityDeal. It partners with retailers across the fashion, electronics, travel, sports and entertainment categories to offer discount codes and vouchers to its users.

The news follows Rocket Internet's tour of the Nordics last March and CupoNation's recent launch in Sweden, as reported by Arctic Startups, indicating that international investors aren't the only ones eyeing down opportunities in the Nordics.

Currently, the savings platform is active in nine markets: Finland, Austria, Poland, Italy, Spain, Sweden, France, Brazil and India.

Image credits:
featured image – flickr user Lomo-cam 

For related posts, check out:

North, south and sideways – top Nordic VCs share their European strategies
Rocket Internet expands into Brazil with CupoNation launch
Groupon and LivingSocial on the decline – Is the coupon business model dead?

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