Helpling, the Berlin-based Rocket Internet cleaning service, announced a $17 million Series A round. Investors include Mangrove Capital Partners, Phenomen Ventures as well as Point Nine Capital and Lukasz Gadaowski.
When examining startups that are started by Rocket Internet more closely, it becomes clear that most operate in the same way. Most raise a large amount of funding early on and expand to other markets quickly. If possible, Rocket does it before the startup who had the original idea gets there.
While its just another business idea that ‘simply’ gets moved to the internet, it seems that, as so often, it started in California.
Founded in June 2012, San Francisco’s Homejoy with an overall funding of almost $40 million just started to expand internationally and announced its launch in Hamburg last week. Berlin-based CleanAgents, founded in June 2013, launched in some cities in Germany, Austria and Poland with a little less than $200,000 in seed investment. Later on, the Delivery Hero team joined the space and launched Book A Tiger, which until now only operates in Germany.
After evaluating the competition, Helpling decided to invest heavily in its marketing and offline presence. In less than nine months, it has launched in eight countries and over 150 cities across Europe and Latin America.
Benedikt Franke, Co-founder of Helpling, mentioned: “The funding is an important milestone on our journey to building the leading brand for home services. We are already the most widely available cleaning platform and the investment will help us to expand our business further. We will continue to focus on creating the best experience for all of our users.”
That, as recently discussed with Gründerszene, is not always easy. Building a marketplace can bring problems on both sides: Not having enough appointments or not having enough cleaners. This, however, is a challenge all of the startups face. $17 million funding will certainly help to advertise on both sides and maybe take the first big piece of the market.