8. September 2014–
EXCLUSIVE: adjust, a leading app analytics and attribution company, announced today a $7.6 Million Series C investment by ACTIVE Venture Partners and existing investors, Target Partners, Iris Capital and Capnamic Ventures, to boost expansion in the US, China and Japan, and fast track product development.
adjust, founded in April 2012, analyzes where app users come from, what they do, and how to re-engage with them in- and outside of their app. Besides being an official Twitter and Facebook Mobile Measurement Partner, its list of clients includes Universal Music, BuzzFeed and Yelp.
adjust had raised $4.5 million from Target Partners, Iris Capital and Capnamic Ventures in the past. adjust’s CEO and co-founder, Christian Henschel commented: “An investor partnership is all about carefully choosing the right VC to build a great, constructive relationship based on common goals, and we are proud to have found such a great fit with ACTIVE Venture Partners. Finding the right VC is all about finding a balance of the three Cs: chemistry, connections and capabilities…and we’ve successfully found this with all of our investors.”
Philipp Schroeder, Founding Partner at ACTIVE Venture Partners who will now join adjust’s Board of Directors, states “[…] adjust is truly transforming the way developers and marketers run mobile ad campaigns through reliable, transparent and neutral third-party data access and sophisticated analysis, and we’re looking forward to being a part of their accelerated global expansion.”
“left”]The funding will be used for recruiting and growth for client acquisition as well as support and expanding the platform and technologies. 50% is specifically earmarked for the US, China and Japan, the company states.
With more than 100 new client sign-ups weekly, 40% of adjust’s revenue comes from Asia and the US. The funding will also be used to expand existing market share and establish new regional offices.
Expansion in Asia will be led by adjust’s new hire Shawn Bonham as Managing Director Japan and South East Asia.
This is ACTIVE’s first investment in a company headquartered in Germany’s capital. It has just recently announced its focus on Berlin-based startups.