5. February 2013–
Stress prevention and early warning system SOMA Analytics, developed by students in Munich last year, is now spreading to the US – first stop, New York. The team behind the startup has also changed their business model to take on the B2B market.
SOMA Analytics was initially launched as a smartphone app, which recorded user parameters including voice pitch, quality of sleep and motor skills as a preventative measure against burnout and depression. Last October, the startup was chosen to work at London-based accelerator Healthbox and was the first German startup to gain a place there.
Now the four founders behind the startup, Peter Schneider, Johann Huber, Christopher Lorenz and Fabian Alt, are pivoting their business model – while they still plan on making the app available in the app store for all to use, the startup will also be targeting B2B in the coming weeks. SOMA Analytics has made a good start in the B2B market, it's already won three major corporations as technology test partners – including a Euro Stoxx 50 and a FTSE 100 business.
The corporations will be able to use SOMA Analytics to gather data on their staff's stress levels, presenting it anonomously in a dashboard. This will allow HR professionals to make decisions based on the data collected from the personnel instead of relying on gut feelings – potentially helping prevent burnouts and breakdowns.
Prior to expanding to the US, the startup received recognition from the American entrepreneurial scene – voted by the American Kairos Society as as one of the top 50 most innovative, student-run businesses in the world. This honour gave them the opportunity to pitch to investors and VCs in New York late last month, while on the home base it is rumoured that they have attracted the attention of German VC Holtzbrinck Ventures.
Getting involved with the lucrative health industry by targeting businesses could be a very lucrative move for the startup. SOMA Analytics is definitely one to watch in the future.
Image credit: Flickr user Jixar
For related posts, check out
"World-changing entrepreneurs" to pitch to the likes of Bill Gates
London accelerator Healthbox picks up Munich “stress killer” app SOMA Analytics
Scientists’ network ResearchGate acquires fellow German Scholarz.net