16. August 2016–
Female customer are a popular target group. But so, it seems, are men. Manglory focuses on men and men only. This week in Spotted: Manglory.
It’s not only Outfittery and Modomoto, both e-commerce platforms that offer shopping support for men, that understood that this is a target group that happily spends a bit more.
Hugo Candeias, the guy behind the men’s marketplace Manglory has realized it as well.
The project started in June 2015 on kickstarter and raised over €25,000 within four weeks from 47 backers. Later, the now four people strong team joined the Axel Springer Plug & Play Accelerator program in Berlin.
The marketplace doesn’t just offer clothes, bikes, computer and technical devices, but also experiences, helicopter flights or diving, for example. “Our mission is to provide convenience, to be relevant and match user’s real interests by curating inventory and use technology such AI and behavior analysis to find the best product recommendations,” Candeias explains.
To brands, Manglory offers a fully manageable self-service that allows brands to integrate and sell their inventory across multiple categories such as gadgets, sport, grooming, and fashion.
As the founder tells me, he is not thinking about creating a similar marketplace for women. He adds: “We want to focus our strengths in the male ecosystem. There’s plenty of space to grow and we think we can provide more relevant features and content to it. Designed by men for men.”
Looking back on the success of the crowdfunding campaign, Candeias has advice for those who are thinking about take the same step: “Don’t wait for the miracle to happen, be proactive and annoy everyone you know. Create a killer video campaign, email all relevant press and keep pushing it, everyday.”