16. April 2013–
Startup accelerator programme Startupbootcamp Berlin has today announced a partnership with global giants Mercedes-Benz, HDI and Bosch. The deal – dubbed SBC2go – will focus on the fields of mobility, connectivity and big data but the programme is still open to companies outside this scope.
All partners will provide financial resources, mentors and marketing support to startups selected to participate in the programme. The new deal will also bring the corporations closer to the much-hyped startup action and innovation that could potentially add to their business.
Spearheading the partnership with Bosch – a global supplier of technology and services – is Dr Claus Schmidt, Managing Director at Robert Bosch Venture Capital GmbH. Since 2008, Bosch’s VC arm has invested in 14 companies.
“The internet of things and services gives rise to a large number of new business models, which will form a network of extremely diverse services,” said Schmidt. “Bosch intends to exploit this potential for growth.”
Big corps getting a slice of startup pie
Increasingly, big companies are indicating interest in integrating themselves into the startup ecosystem. A couple of weeks ago, global energy drink brand Redbull joined the fray by announcing the rollout of the Redbull Amplifier, an accelerator aiming to help European music startups take off.
“This is a game-changer for the Berlin programme. Startupbootcamp has always engaged with corporate partners, who are not only a source of mentorship and distribution power, but also potential customers and even buyers of a startup,” said Startupbootcamp Managing Director Alex Farcet.
“I am particularly excited about the reach these globally recognised brands bring to the table. Collectively, Mercedes-Benz, HDI and Bosch have well over 10 million likes on Facebook,” added Farcet.
In Berlin, the accelerator action shows no sign of cooling. The Startupbootcamp Berlin partnership with Mercedes-Benz and Bosch follows a string of accelerator launches by German corporations such as Axel Springer and Deutsche Telekom.
For related posts, check out:
Red Bull’s new accelerator to boost European music startups
“The biggest challenge is to find good ideas” – Berlin Startup Academy’s first demo day
Corporate Germany’s love affair with startups: Axel Springer Plug and Play Accelerator opens for applications