22. May 2013–
Global investment company Grishin Robotics has announced a $500,000 investment in Swivl, the creators behind an intelligent motion-tracking robotic gadget that doubles as a your very own cameraperson for iOS devices or cameras. The funding will go towards developing the second generation Swivl and launching its yet-to-be announced video services.
At first glance, it's difficult to figure out what exactly Swivl does but after watching the demo video, the device's impressive human-like ability to smoothly follow and keep the speaker in frame becomes apparent.
While there have been various applications of the product, Swivl has reportedly been the most popular with educators for filming lectures, distance learning and professional development. According to the company, it has sold over 10,000 units worldwide and is used in over 1000 schools.
“The global educational industry is undergoing huge transforming changes, and robotics plays an increasingly significant role in that process. Swivl represents a rare combination of strong technologies, beautiful design and affordable price-point – exactly the type of product we are looking for,” said Dmitry Grishin, founder of Grishin Robotics and CEO of Mail.Ru Group – Russia's largest internet company.
Swivl is currently on the market for $199 per unit.
This is Grishin Robotics' fourth investment since launching its $25m fund – from Grishin's own money – which hopes to boost entrepreneurs in the robotics space and "bring a robot into every home".
For related posts, check out:
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Dmitry Grishin’s new robotics fund backs Y-Combinator grad Double Robotics
“I want a robot in every home” – Mail.ru’s Dmitry Grishin explains $25m fund for personal robotics