Today in Germany: Trakken, EatFirst.

Screen Shot 2015-01-12 at 15.52.27
Screen Shot 2015-01-12 at 15.52.27

Omnicom Media Group aquires Trakken, EatFirst introduces dinner delivery in Berlin. 


Omnicom Media Group aquires Trakken

After working for Google and being part of the team that introduced Google Analytics, Lenn­art Paulsen and Timo Aden founded Trakken in 2008. Trakken offers digital analytics and helps to optimize conversion rates. Companies such as Rocket Internet, Beiersdorf, Air Berlin are among Trakken’s clients. The company was now acquired by Omni­com Media Group for an undisclosed amount.
[OnlineMarketing Rockstars]  

EatFirst delivers dinner in Berlin

Rocket Internet’s food delivery service EatFirst launched in Berlin in September 2014. For about €7, it delivers lunch within 15 minutes. The service is available in Berlin’s city center as the website describes, which includes Mitte, parts of Kreuzberg, Friedrichshain and Tiergarten. Besides delivering from 11:45 am – 2 pm, EatFirst will now also delivery dinner between 6:30 – 8:30 pm, starting on Wednesday, January 14th, 2015. for €8.
Dinner delivery in London will start in a few weeks, the company stated towards VentureVillage.



Image: Screenshot EatFirst