18. April 2013–
Hey European startups, ready for a media-assisted boost in growth? Piabo founder Tilo Bonow, a Berlin-based expert in PR for tech and entrepreneurs, shares his guide to 26 of the best international tech journalists currently in the business...
Media exposure assists companies in many ways: Whether positioning against competitors, attracting investors or gaining new partners and customers, these many factors have a deep impact on company growth.
This applies not only for the German-speaking market but globally. As tech and digital companies expand internationally, it is vital to gain the much-needed attention and support of global media. For this reason, we share 26 of the must-know journalists of the international tech ecosystem. If you are planning international expansion, then these journalists are for you:
Mohan Belani / e27
Liam Boogar / Rude Baguette
Rude Baguette is France’s first English-language startup media outlet. The magazine-like blog reports about the Paris startup scene on an international level. Liam Boogar is chief editor and founder of the Rude Baguette.
Bianca Bosker / Huffington Post
Martin Bryant / The Next Web
Martin Bryant is the international managing editor for The Next Web. He is often present at various US tech events (great places to meet him). Bryant not only reports on large companies such as Google and Facebook but has a great intuition for startups.
Mike Butcher / TechCrunch (Europe)
Mike Butcher is editor-at-large for TechCrunch and co-founder of TechHub, a community project for startups in the UK. His focus: Europe, startups, emerging markets and the TechCrunch Disrupt conference.
Rory Cellan-Jones / BBC
Michael Copeland / Wired
Darrell Etherington / TechCrunch (US)
Darrell Etherington of TechCrunch specialises in early-stage tech startups. Whether it’s the newest app, online companies in their beta phase or gadgets, he's a journalist with insight. Etherington not only writes about fresh new products but also top companies such as Apple and Facebook.
Stuart Dredge / The Guardian
Linsey Fryatt / VentureVillage
Linsey Fryatt is a startup expert and the managing editor of VentureVillage, an online magazine affiliated with Gründerszene. Linsey and her team write about startups and companies in the digital industry throughout Europe.
Sarah Lacy / PandoDaily
PandoDaily may not be as well-known as Wired or TechCrunch but is definitely a highly respected tech media outlet. Sarah Lacy pushes startups into the limelight. Her unique debate panel “CEO Supper Club” is a discussion forum focused on current developments in the tech scene.
Ingrid Lunden / TechCrunch (Europe)
Like Mike Butcher, Ingrid Lunden writes for TechCrunch Europe. She specialises on the mobile market, digital media, investments, acquisitions as well as topics in the communications and advertising sectors. Facts and figures are very often included and discussed in her articles.
Om Malik / GigaOM
Om Malik launched tech magazine GigaOM. As a journalist, he is a critic focused on international developments in the digital industry, and is very open about his opinions on large companies exploiting products. Due to his insight and hands-on approach, large companies who simply state that their product is great never trick him; he checks the facts and is not intimidated. This tech expert also focuses on the international startup scene and its biggest players.
Matt Marshall / VentureBeat
Matt Marshall is the founder of online magazine VentureBeat and focuses on innovation in the startup industry and disruptive technology. If you are interested in news from the gaming industry, be sure to visit VentureBeat’s sister magazine GamesBeat.
Walter Mossberg / Wall Street Journal (US)
Walter Mossberg is known for his weekly column “Personal Technology” in the Wall Street Journal, in which he reports on digital and technology trends. He tests innovative gadgets, comments on international market developments and answers readers questions through his “Mossberg’s Mailbox”. Mossberg was instrumental in setting up AllThingsD and regularly writes for that online magazine.
Ben Popper / The Verge
Ben Popper is trained in jiu jitsu (as is so often reported online) and writes articles for The Verge. He specialises in young tech companies, startups, Apple and games. A tip for readers: he enjoys discussion with people who leave comments on his articles.
Cornelius Rahn / Bloomberg News
Cornelius Rahn works as the German editor for Bloomberg News. He is a specialist in German technology companies and reports on important international developments in the German market.
Ben Rooney / Wall Street Journal (UK)
Ben Rooney writes for the Wall Street Journal about future technology trends as well as developments in the international technology industry. You will often find founder stories and startups referenced in his articles. Unique, yet normal, for Rooney are video posts with interviews regarding tech topics.
Robert Scoble / Scobleizer
Robert Scoble is an expert on the US tech scene. On Scobleizer, Scoble is presented as a journalistic one-man-band. In addition to articles, you will also find video interviews and sound posts on the news page.
Ludwig Siegele / The Economist
The Economist is a British magazine with global coverage of business, politics and finance. With The Economist, Ludwig Siegele concentrates on European market developments, internet topics and technological advancements.
Karsten Strauss / Forbes
Kara Swisher / All Things Digital
Kara Swisher writes for – and founded – online magazine AllThingsD. Her topics include the latest news about tech startups, top tech companies and stories about professionals from the tech industry. Kara Swisher is also interested in communication topics such as viral videos. She also writes columns and comments about internet topics for the Wall Street Journal.
Robin Wauters / The Next Web (Europe)
Robin Wauters describes himself as a “lover of startups”. As European editor for The Next Web, he is well known for writing about startups. Wauters is not intimidated by popular startups but rather is deeply interested, involved and known to report on unknown, young tech companies.
Alex Wood / Tech City News
Tech City News provides you with all the news about startups and technology in London. Alex Wood is responsible for reporting about young digital companies as well as the “Elevator-Pitch” series, in which he introduces readers to new startups.
Jenna Wortham / New York Times
Journalist Jenna Wortham writes for the New York Times and tech magazine “Bits – The Business of Technology”. She reports on tech startups, digital culture, new gadgets, and is a known app expert. Her specialties include the use of technology in everyday life.
Until recently, Milo Yiannopoulos was the editor and founder of The Kernel. According to Yiannopoulos, “the project has not been as much of a financial success as it has been an editorial one”. He's also previously written for Wired, The Telegraph and TechCrunch. Rumours of a new European media project are in the works...
For experts – extra reading in Germany...
Alongside the international reporters and media outlets listed, Europe also has many English tech blogs and online news formats such as (in Berlin): Silicon Allee, TechBerlin and FridayAtSix. These online media outlets mainly report on startups and technology news in the German-speaking markets, but also provide market transparency for tech-lovers around the world.
And for gadget gurus?
For those interested in hardware and gagdets, it is definitely worth your time to check out the blogs Engadget and Gizmodo. Both media outlets provide leading opinions on products in the tech industry.
paparazzi – flickr user Jonathan Kos-Read