11. June 2012–
The results are in – the readers of VentureVillage have cast the deciding vote on who is the most influential woman in the German tech sphere from the list… and it’s Verena Delius of Goodbeans. We caught up with her to find out if these types of lists are still necessary to promote the role of women in business, and to find out who she thinks was missing from the list…
As CEO of Goodbeans (formerly Young Internet) Delius has built up a team of 60 people since launch in 2007 to create and distribute social games aimed at two to 12 year olds. In 2007 she won McKinsey’s “CEO of the future” award and Goodbeans is now currently active in over 20 countries around the world, and aiming for the mobile market.
The CEO won over 20 per cent of your votes, with Contanze Buchheim of i-Potentials and Lydia Benko from Corporate Finance Partners coming joint second. We caught up with her after we broke her the good news.
How does it feel to find out that you’re the most popular woman in German tech?
VD “Its a great honour, especially with so many successful other female entrepreneurs and women on the list, such as Claudia [Helming, DaWanda] and Stephanie [Kaiser, Wooga], who I admire a lot.
“It also helps to position Berlin and therefore Germany as the number one tech hub in Europe, attracting international founders, developers and creative and innovative people to build sustainable and successful companies.”
Do you think lists such as the Top 100 Women in European Tech are helpful or do they ghettoise women in business as something unusual and praiseworthy?
VD “I think that they are helpful, because they inspire younger women to pursue roles in the tech and startup scene. If they see women are in the limelight, in these cool jobs, then they see that there are roles other than dev and programming jobs. And also, there are so many B2C companies where the largest customer base is women – Wooga has 65 per cent women users, DaWanda is predominantly female, so it makes sense that there are women in senior roles to better serve their customers.
“But, it’s important that women in these roles are AS SUCCESSFUL as men – they still need to prove their abilities on the same terms as everyone else in the business world.”
Do women bring special qualities to business?
VD: “I think we bring better communication skills – there can be so many reasons not to talk – with email, Skype, IM etc, so it’s important to have good communicators in your company. I think women care more about people than companies – so they look to build a great team in order to create a great company.”
Anyone you think was missing from the Tech Europe list?
VD “There are a lot more great women in top positions in established tech companies such as Siemens, so I think this list is more geared to top women in tech startups. I would have liked to have seen Zoe [Adamovicz] from Xylogic and Kate Cornell [Glossybox’s UK CEO] on the list, but I think everyone else is pretty represented.
“People such as Ginny Rometty, the IBM CEO are a great inspiration – she shows women that it can be done – that they can pursue roles in IT if they see that there’s a possibility that you could be CEO someday.”