7. November 2012–
Trademob, a Berlin-based mobile app marketing platform, has secured $15million in Series B funding to shore up its push to become a global market leader. The bulk of the round – $12.5m – is from London- and Silicon Valley-based Kennet Partners, with the rest from existing investors Tengelmann Ventures and High-Tech Gründerfonds.
The funding will go to global expansion and working on the tech behind Trademob's platform. Trademob, one of the leading platforms of its type in Europe, aims to provide a single contact point for businesses in the ever-more-crowded world of mobile advertising, by aggregating over 100 mobile ad networks together, tracking clients' mobile ad campaigns and turning out regular reports.
Founded in 2010 in Berlin, Trademob now claims double-digit monthly revenue growth and – through its partnerships with mobile ad networks – to reach over 500 million smartphone users in 190 countries. Clients using its platform include eBay Classifieds, Universal Music and European gaming giant Wooga (also based in Berlin).
Where to next?
Trademob already has offices in Berlin, London, Madrid, Paris and New York. While the company hasn't confirmed where expansion plans will focus, one clue might be its winning selection as part of the German Silicon Valley Accelerator Programme – usually a sign either of a push into the US market or a desire for US investors.
Image credit: Flickr user marfis75
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