True Global Ventures backs German game commerce company Stryking


True Global Ventures, a quiet consortium of international angels including Paris-based Dušan Stojanović and New York's David S. Rose, has made its first investment in Germany – a six-digit sum for game monetisation company Stryking Entertainment.

StrykingStryking is the marketing partner for Eutechnyx's Auto Club Revolution

It's the first external funding taken on by Stryking since CEO Dirk Weyel started it up in January 2012. The company will use the new funds to bring out a new technical framework to build commerce functions – including the sale of real-life items – directly into games. The platform is currently in test phase and is expected to launch this summer.

According to its website, True Global Ventures typically invests between €100,000 and €400,000 in very early-stage companies. Its portfolio includes Sharespost (Silicon Valley), 4GSecure (Paris, acquired by SCCP in Singapore), Polyspot (Paris), Musicxray (New York), Yatedo (Paris) and DAD Asia (China).

Before Stryking, Weyel co-founded European online game publisher Frogster Interactive, acquired by competitor Gameforge through a public takeover in 2010.


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