Today Trustpilot, a community-based portal that collects customer reviews of online shopping experiences, announced a €10m funding round led by Index Ventures alongside existing investors SEED Capital and Northzone.
The consumer review platform aims to build trust between consumers and companies by making online shopping more transparent. For consumers, the tool helps to identify companies that are reliable, trustworthy and deliver quality customer service. For businesses, it enables companies to collect reviews, engage with customers and pinpoint ways of improving customer satisfaction.
Since the company’s inception in 2007, the service has collected more than six million reviews of over 100,000 companies and has established a strong presence in Germany, the UK, France, the Netherlands, Italy and is now planning to roll out in the US.
The latest round of funding will go to company growth, strengthening its market position and international expansion. “We want to create the best, most trustworthy web site for consumers to share their online shopping experiences and make it the global standard in customer reviews,” said Peter Mühlmann, CEO of Trustpilot.
Index Ventures, a leading global venture capital firm, has previously invested in Skype, Dropbox and SoundCloud.
Image credit: flickr user Seattle Municipal Archives.