19. April 2013–
Twitter has finally launched its much-rumoured Twitter #Music service, a standalone app for iOS and web dedicated to music discovery.
The company announced the news via a blog post by We Are Hunted founder Stephen Philips: “Today, we’re releasing Twitter #music, a new service that will change the way people find music, based on Twitter... It uses Twitter activity, including tweets and engagement, to detect and surface the most popular tracks and emerging artists.”
Twitter acquired music app We Are Hunted last year and since then rumours have been rife about the potential impact a brand such as Twitter could bring to the entertainment sphere.
But do we really need another music discovery tool? Especially one that's arrived so late to the party? And what does it actually offer? Well, it'll let you browse trending tracks that have been tweeted by those you follow on Twitter, as well as any specific artists you've chosen to follow. There's also areas for emerging artists and recommendations.
But while I might want to see what Ben Rooney, Mark Suster or Dave McClure have to say on a given subject, do I really want to see what they are listening to? Perhaps it'll throw up some wild cards.
The music itself is drawn from iTunes, Spotify and Rdio. iTunes will play previews of songs, but full tracks are available to premium subscribers of Spotify and Rdio.
Twitter is clearly trying to leverage its massive user base (estimated at around 500 million, with the same number of Tweets created every day) and reposition itself as a bite-sized multimedia channel, a move that could eventually prove lucrative as music promoters continue their hunt for new distribution and promotional models.
The service has initially been rolled out in the US, UK, Canada, Ireland, Australia and New Zealand. While Twitter has promised to rollout to more countries (and launch an Android app), there's no official word on when it'll hit Germany yet. Or indeed whether there will be any issues from the formidable GEMA, the German music royalties collection agency, which has proven to be the thorn in the side of YouTube and partly the cause of Spotify's late entry to the German market.
What do you think? Would you use Twitter music? Have your say below...